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Partners

Benefits of Partnering with the Culinary Federation

  • Gain access to 1,000+ key culinary decision makers across Canada, with combined buying power in excess of $100 million annually
  • Attendance at local branch meetings for networking, product demonstrations, etc.
  • Customized event sponsorship opportunities (competitions, events and conferences)
  • Share industry expertise and product knowledge
  • Generate additional exposure through CF communication channels (website, social media, digital marketing)
  • Obtain partner discounts on industry media and trade show participation

We have developed a number of partnership opportunities, with many customizable options available to ensure you meet (and exceed!) your objectives with this influential chef community.

Brand Partnerships

As our industry continues to recover and rebuild, we want to thank our valued partners for your ongoing support of our national culinary community. The last few years have been challenging but we are resilient and confident that our members and our industry are coming together to create a successful future.

With that in mind, we are excited to present our 2024 Partnership Opportunities. Depending on the sponsorship level, choose from an array of high-impact opportunities that we can customize, including:

  • Marketing and Brand Communication:

    • “HOT OFF THE GRILL” Newsletter - Partner Highlights section
      Distributed monthly to database of 1,000+ members nationally
      Average open rate: 37%
    • Custom E-blasts
    • Social media presence
      Reach as of September 2023:
      INSTAGRAM - 3.1K followers
      FACEBOOK - 2.2K followers
    • Media Placement (through partnership with MediaEdge Publications)
    • CANADIAN RESTAURANT AND FOODSERVICE NEWS MAGAZINE - Print
      15,000 copies mailed (National English) x 4.2 pass-on readership = 63,000 readers per issue
      2 issues produced annually - June and December
    • Dedicated Culinary Federation insert in each issue (June insert is conference-themed, featuring
      1/2, 1/3 and 1/4 page conference sponsor advertising)
    • RESTOBIZ BYTES - Enews
      25,000 recipients nationally
      Weekly

    Education / Promotion

    • Product Demos and Knowledge Sharing
    • Live, virtual or pre-recorded
      Available for on-demand viewing
    • Custom Date OR Monthly Regional Branch Events (each of 21 branches run their own meetings,
      usually the 3rd Monday of every month + some collaborative regional group events)
    • "IN THE FIELD" digital collaboration with Sysco Virtual Kitchens

    2024 National Conference

    • Our signature annual event
      250+ influential chef members and industry partners from across Canada gather for 4 days of
      networking, learning, collaboration and culinary creations
    • Agenda highlights:
      - Keynote speakers
      - Concurrent education and product demo sessions
      - Culinary competitions
      - Product showcase
      - Themed meal sponsorships
      - Immersive tour day showcasing destination and local culinary experiences
      - Networking events include: Opening Reception, Themed Evening Event, Local Dine Around and
      President's Dinner and Awards Night

For more information, contact:

Sue Mercer  |  Communications, Events and Partner Development

sue@stepinmarketing.ca  |  416.569.2433

NATIONAL DISTRIBUTOR PARTNER

NATIONAL DAIRY PARTNER

APPAREL

EDUCATION & TRAINING

EQUIPMENT, SMALL WARES AND CLEANING SOLUTIONS

FOOD & BEVERAGE

INSURANCE

PURCHASING